Samantha Applebaum is a NYC-based person who works somewhere between Music, Media & Culture.

Hello! My name is Sam.

I am a proud Brooklynite who originally hails from central New Jersey (yes, it exists). I’ve spent the last decade of my career conceptualizing and executing media strategies for some of the world’s first-in-class brands such as Spotify, PepsiCo, Nestlé, Constellation Brands, Campari, Anheuser-Busch, Diageo, Publicis Groupe, and ViiV Healthcare. I’m well-versed in both traditional and digital media, and as a 90s kid, I believe in the power of a healthy mix of analogue and modern media.

I’m an absolute music and comedy nerd, always searching for the next album to play on repeat or comedic series to obsess over with my friends. In my spare time, you can find me at a local music venue trying to see the stage, or on stage trying to make people laugh performing stand-up and improv comedy.

Over the last year, I have expanded my experience into music editorial, artist discovery, playlist programming, and content development. This has allowed me to combine my own music knowledge and editorial instincts with audience insights and streaming data to discover emerging artists, evaluate new releases, and tell compelling stories around music.

These things help me understand why I love storytelling. Every line of copy should be great enough to stand alone as a lyric. I hope after reviewing my work and considering my experience, you’ll take a chance on me and we can begin to make great things together!

Thanks for stopping by!